Security Bank bags Philippine Quill Awards


Representing Security Bank during the awards night were (from left): FVP Patricia Tan, SAVP Rica Baello, EVP Belen Lim, EVP Maki Tingson, SVP Melissa Aquino, SVP Daniel Yu, Program Manager Mel Cordova and VP Michael Gamo.

The International Association of Business Communicators (IABC) Philippines recognized Security Bank with three distinctions during the Philippine Quill Awards 2015 awarding ceremony held on May 17 at the Marriott Grand Ballroom in Newport City.

Security Bank’s “BetterBanking Campaign” was recognized with an Award of Excellence under the Communication Management Division for Marketing, Advertising and Brand Communication Category. Since its rebranding initiative in 2014, Security Bank has become top-of-mind when it comes to retail banks. The gains made in branch banking, customer service and product innovation were made possible by committing to the new vision of giving clients the BetterBanking experience. Security Bank continuously innovates to know its clients best, put them first and give them the banking experience they deserve.

SB Foundation’s “Build a School, Build a Nation: The Classrooms Project” was given an Award of Merit under the Communication Management Division for the Corporate Social Responsibility Category. The project aims to build classrooms for public schools in communities where Security Bank has a presence, as well as develop training and support programs for teachers to help improve the academic performance of the students in public schools.  When it started in 2011, the vision was to build 60 classrooms for public school children in a span of five years. As the “Classrooms Project” celebrates its fifth birthday on Security Bank’s 65th anniversary, SB Foundation is marking a huge milestone: 377 classrooms funded, 241 of which have been turned over, benefitting over 35,000 public school students nationwide.

Security Bank’s corporate magazine, Bankers’ Bond, took home an Award of Merit under the Communication Skills Division for the Publications Category. Distributed to over 4,000 employees, the magazine features significant company milestones, organizational messages, as well as relevant and helpful information that help improve overall work life. As a communication tool, it promotes awareness, fosters recognition and appreciation and engages employees to take part in company endeavors.

Established in September 1983, IABC Philippines is the first chapter outside North America of the global International Association of Business Communicators. IABC Philippines members include the best marketing, public relations, and corporate communication practitioners across different industries in both private and public sectors. The organization embodies the importance of international linkages and the sharing of best communication practices, ideas and experience among business professionals around the world. IABC Philippines’ banner programs are the CEO EXCEL Awards and the Philippine Quill and Student Quill Awards.