Security Bank and AIM hold master class on ASEAN Integration

Security Bank Corporation, in partnership with Asian Institute of Management (AIM) has recently conducted an Association of South East Asian Nations’ (ASEAN) Economic Integration Master Class to help prepare bank managers with the challenges and opportunities the ASEAN would bring in the banking industry.

The ASEAN Integration Master Class – to be followed by a series of executive lectures in various topics affecting the banking industry – is part of the strengthened partnership of Security Bank and AIM, which was piloted by the newly renovated AIM conference room, the Security Bank Caseroom.

The series of Security Bank Caseroom Master Classes integrate Security Bank and AIM’s goal of developing professional, entrepreneurial, and socially responsible leaders and managers for sustainable development in Asia.

During the ASEAN Integration Master Class, the session was divided into three. The first session was an introductory course on ASEAN using the international competitive rankings and PESTEL analysis. The second session, then focused on the economic growth levels of ASEAN members and their respective competitive advantages. Lastly, participants synthesized the melding and balancing of cooperation and competition under the single-market economy.

ASEAN will formally integrate its members under a single market economy through the establishment of ASEAN Economic Community (AEC). ASEAN envisages a new region with “free movement of goods, services, investment, skilled labor, and freer flow of capital” to form a highly competitive economic region.

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