Step 1: Find the Next Big Thing

Founder’s Club > The Blueprint > The Next Big Thing

Ideation and Market Validation

When you get too caught up and fall in love with a business idea, you fail to identify the need or demand in your target space. Ideation and market validation always go hand in hand when starting a business. Once you’re set on an idea, validating it can help you reasonably predict if people will buy your vision and if it will be profitable.

I. Spark that Lightbulb Moment

Are you struggling with putting your ideas together? Here are some techniques you can leverage to make the process easy.

II. Define your Value Proposition

Now that you have an idea for a product or service, strengthen the offer with a Value Proposition Statement.

III. Identify Your Adversaries

Know the competitive landscape and determine your position on the playing field. Can your business stand out and grow in a pool of players?

IV. Create a Marketing Mix

Define your complete value offer with the marketing mix. This becomes your foundation when setting up your marketing strategy.

Ready to move to the next step?

Yes, I am ready!