Security Bank President and CEO Alberto Villarosa communication strategy was simple: increased openness in terms of stakeholder and media relations through improved internal and external communication lines. After almost thirty years of banking experience, Villarosa realized that utilizing this simple yet basic communication strategy is a surefire way of achieving a balanced and concerted effort at achieving corporate goals and targets.
The International Association of Business Communicators or IABC acknowledged this stellar achievement by honoring Villarosa at the 2006 CEO Excel Awards held November 8, 2006 at the PICC Forum, CCP Complex. Under the banking, finance and insurance category, the award-giving body recognized the achievements of Security Bank this year as well as how it has broken through targets and perceptions from the previous years.
Using every available venue
Villarosa took advantage of special events celebrated by the Bank. The year opened with one of biggest events in the Bank