Security Bank’s BetterBanking Rewards Program won the Best Customer Loyalty Program at the International Finance Awards 2025, underscoring the Bank’s vision of customer-centricity.
BetterBanking Rewards provides customers with a seamless experience to redeem, view, and manage their rewards in real-time. Since its launch in July 2024, the program has seen a 46% increase in redemptions, showcasing its popularity and effectiveness. The program’s automated system enhances operational efficiency and aligns with the Bank’s sustainability initiatives, enabling rewards to be utilized for community projects, including charitable donations.
Through BetterBanking Rewards, cardholders can donate rewards points to partners such as the Philippine Red Cross, Security Bank Foundation, World Vision, and Bantay Bata, supporting causes like disaster relief, education, and child welfare. The program also provides non-material redemptions like eVouchers, which promote waste reduction and paperless banking, aligning with the Bank’s commitment to incorporating sustainable practices into its operations.
Maricar Filart, VP and Product Management and Communications Head, expressed her gratitude for the recognition, stating, “Winning the Best Customer Loyalty Program award is a reflection of our commitment to innovation and customer satisfaction. BetterBanking Rewards is not just a program—it’s a promise to continuously enhance the banking experience while championing sustainability and community impact.”
This award is another milestone for the BetterBanking Rewards Program—its second major recognition since its inception. Earlier this month, it was also named Best Advance in Loyalty/Rewards Program at the Retail Banker International (RBI) Asia Trailblazer Awards.
International Finance, a UK-based business and finance magazine, recognizes excellence and innovation in the global financial industry. These prestigious awards honor institutions for exceptional performance, strategic vision, and commitment across banking, insurance, asset management, and fintech. By winning this award, Security Bank joins the ranks of leading organizations that drive change, meet customer needs, and uphold integrity and sustainability.
International Finance announced the win on April 16 and will be hosting the awards ceremony in January 2026.
See the complete list of winners here: https://awards.internationalfinance.com/award-winners/winners-of-banking-awards-2025/