Brand Manager Alexa Virata (left) accepted the Wholesale and Retail Banking awards on behalf of Security Bank. She was joined by Tim Charlton, editor-in-chief of Asian Banking and Finance magazine.
Security Bank was recognized twice during the Asian Banking & Finance (ABF) Wholesale and Retail Banking Awards 2015 held on July 8 at the Shangri-La Hotel Singapore. Around 200 bankers from over 30 countries flocked to the event, dubbed as the “World Cup of banking and finance,” to reaffirm their position in the regional financial sector.
For the third year in a row, Security Bank was recognized as ‘Philippines Domestic Foreign Exchange Bank of the Year’ in the Wholesale Banking Awards. This distinction once again validates Security Bank as an industry leader and highlights its outstanding foreign exchange services and financial expertise. This is the third regional citation given to the bank’s Treasury Sales Team, recognizing the team’s world-class capabilities in servicing clients’ foreign exchange and interest rate hedging requirements.
Beyond banking, Security Bank was also hailed for its outstanding multimedia rebranding campaign and was given the ‘Philippines Advertising Campaign of the Year’ distinction in the Retail Banking Awards. In 2014, the bank underwent an extensive rebranding initiative that revitalized its brand identity and introduced the brand promise of BetterBanking™.