Security Bank hosts Moon Fest parties to celebrate BetterBanking partnerships!

CLIENTS BAGUIO LA TRINIDAD DSC_0231photo 3 Slide8from left to right(MPB, Sue Pineda, Jen Palinsad, LYC, ALS, Evelyn Lim, Edward Lim, Marlo Favila)

Security Bank held its yearly celebration of the Moon Festival with a series of Mid-Autumn Client Appreciation Dinners for its valued customers in various areas. The Moon Festival is a popular lunar harvest tradition observed yearly by the Chinese to celebrate togetherness and good fortune.

Security Bank holds its own version of this tradition every year – the perfect time to celebrate the lasting partnerships with its clients. The key highlight of every Moon Festival event is the traditional dice games, in which every player gets to bring home exciting prizes.  For this year, the bank held four Moon Festival events in Baguio, Cabanatuan, Muntinlupa and Ortigas.

Security Bank President and CEO Alfonso ‘Yogi’ Salcedo, Jr. cited the significance of these gatherings in keeping close ties with loyal customers. “Just as the Chinese spend the Moon Festival through family reunions and bonding, we at Security Bank also take this opportunity to renew our bonds with our clients to celebrate years of fruitful partnerships. It’s our own simple way of giving thanks and showing how much we value our relationships with them.”

Security Bank recently earned accolades from various global and local awards organizations for excellence in branch innovation and branding. The bank was cited for having the ‘Best Branch Innovation Initiative in the Philippines’ in The Asian Banker’s Excellence in Retail Financial Services Awards 2015. Its BetterBanking™ campaign was also recognized as ‘Best Brand Program’ in the Bank Marketing Awards 2015 and as ‘Philippines’ Advertising Campaign of the Year’ by Asian Banking and Finance Retail Banking Awards 2015. For financial performance and management excellence, the bank was awarded by Asiamoney as ‘Overall Best Managed Company in the Philippines’ in the mid-cap category.

Security Bank continues to grow its distribution network in strategic areas across the country to reach more customers. The bank has a total of 260 branches and 539 ATM units. The bank aims to expand its network aggressively in the next five years and continue to deliver the BetterBanking™ experience.