The Public Relations Society of the Philippines (PRSP) awards a Silver Anvil to the Security Bank Foundation for its flagship CSR project, Build a School, Build a Nation Program: the Classrooms Project.
Security Bank Corporation was feted at the recently held 56th Anvil Awards, taking home three Silver Anvil’s for its internal employee newsletter “Bankers’ Bond”, the bank’s COVID-focused Internal Communications program and Security Bank Foundation’s Build a School, Build a Nation Program.
Bankers’ Bond is one of Security Bank’s major internal communication tools to keep its employees abreast of significant developments involving the bank. Formerly a traditional magazine, it was relaunched in 2019 to become the go-to digital publication and internal website of Security Bank employees.
Security Bank also adjusted its internal communications upon the onset of COVID-19 in the country, and its main goal has been to harness the power of communication to maintain business continuity, sustain productivity and inspire engagement.
“Keeping employees informed and in the know is essential. With Bankers’ Bond going digital, we not only cut on our carbon footprint by removing the need to print hard copies but also ensure that employees are constantly updated through our various digital channels. We’ve made sure to pay particularly close attention to adjusting our communications strategies both in response to the COVID-19 pandemic and future crises,” says Nerissa Berba, SVP and Head of Human Capital Management.
Security Bank Foundation’s flagship CSR Program, “Build a School, Build a Nation: The Classrooms Project”, has been helping the government address classrooms shortage by constructing classrooms in areas where Security Bank has presence. The program also aims to improve the quality of education through the provision of training opportunities for teachers and school heads.
“The legacy that Security Bank wants to leave behind through our Classrooms Project is the improvement of the learning conditions and academic performance in public schools all over the country. Through our Classrooms Project, Security Bank hopes to create a brighter tomorrow for the next generation of Filipinos through better education,” says Rafael Simpao, Jr., Chairman of Security Bank Foundation.
The 56th awards ceremony, themed “PR for Good,” recognized purpose-driven and impactful initiatives that promote corporate integrity and social good. The ANVIL is awarded to public relations programs, tools, and practitioners under four categories: COVID-related PR programs and tools, Digital PR program, Digital PR tools, and crisis or issues management for government.