Step 8: Market Your Business
Founder’s Club > The Plan > Market Your Business
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Before we continue, tell us more about yourself.
Create Interest and Drive Sales
Marketing and promotion activities are essential because they aim to inform your customers about your product or service by creating interest, consideration, and eventually driving sales for your business. There are several marketing activities to promote your business to potential customers. Research and understand the most common tactics used in your industry and assess which ones may work best for your business.
Marketing involves many decisions, and the approach to attracting customers is one of them. Push or Pull Marketing is one of the more straightforward ways of defining it. Correctly categorizing marketing activities under this approach can help you prioritize resources and execute your plans better.
When to Push or Pull?
Push Marketing
Involves pushing your brand in front of your audiences using paid advertising and promotions. This strategy requires a lot of investment and is commonly used by businesses looking to establish awareness and a quicker way to capture an audience.
Pull Marketing
Involves pulling customers’ attention to your business using relevant and relatable content. This strategy draws interest in your brand by aligning offers with your customer’s needs. Review your Value Proposition Canvas and use it as your guide.
Use our guide to help you decide!
Editable FileTips to further boost social media presence:
- Choose the right social media platforms for your business.
- If available, create a business page or account to access useful features and reach more customers.
- Invite your friends and their friends to like and follow your page/s. Offer samples and ask for authentic feedback.
- Regularly post relevant content on your business’ social media channels to grow and sustain their interest in your business and boost engagement.
