Job Description

About Security Bank

We are the Philippines’ largest independent bank, having won countless awards over the years, including Philippines’ Top Employer, named by Statista, and Best Bank for Diversity and Inclusion, awarded by Asiamoney.

We’re changing how people bank. From the moment customers enter our branches to their experience online, we make them feel valued and empowered.

Now, with more than 300+ branches nationwide, BetterBanking has become the gold standard in improving the banking lives of millions of Filipinos. But we’re far from done.

In our constant pursuit of excellence and improvement, we create teams that support our business and each other.

 

The Role

As a Loyalty and Retention officer, support the Utilization and Engagement Head in translating build-up strategies into operational initiatives.  He/she will oversee the day-to-day management of these initiatives, including the end-to-end implementation of campaigns and programs from ideation to execution, project documentation, coordination with different support groups, and tracking & reporting.  He/she will help develop and execute loyalty platforms and campaigns to increase the retention of existing clients across all customer segments.

How you’ll contribute

• Performs the end-to-end management of Portfolio projects and campaigns, including drafting of documentary requirements, coordination with relevant teams & support units to ensure completion of deliverables, and reporting/analysis of results.
• Helps develop and execute strategies to push products, product bundles, and CVPs to New-To-Bank (NTB) and Existing to bank (ETB) clients
• Works with eCommerce, Reporting, and Analytics Teams to monitor and analyze campaigns to drive optimization, increase funnel marketing efficiencies, and continuously improvement
• Works with eCommerce team to build, create, test, and launch trigger-based and lead nurture programs to ensure continuous engagement with prospective customers to drive them further down the funnel toward sales engagement
• Helps conceptualize, create, and implement deepening and retention offers/campaigns, including loyalty programs for ETB to help increase volume faster and retention.

What we’re looking for

• Experience in digital marketing and usage/depo build marketing, Management, Business, or any related course promotions/campaigns
• At least 5 years experience in project management, retail banking, or any industry dealing with known customers, including the management thereof–ideally from industries such as financial product/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, segment marketing, sales, branch banking or business development
• Good grasp of customer lifecycle management and marketing funnel
• Basic understanding of marketing automation
• Excellent collaborator with exceptional communication and interpersonal skills
• Ability to adapt and learn quickly new systems, platforms, and tools
• Self-starter, creative and analytical
• Highly interested in people and customer behavior
• Good negotiation skills
• A team player
• Deals well w/ ambiguity and complex processes; can work in an ambiguous environment
• Flexible but has ‘own belief’ (swayed by facts and not by ‘feeling’)
• Open to new learning and doing things differently
• Easily adapts to the environment but also adds value
• Positive outlook, focuses on solutions
• Results oriented
• With an exceptional ability to influence decisions and stakeholder management