Product Development, Management, and Marketing
NTB Campaign Coordinator
Job Description
About Security Bank
We are the Philippines’ largest independent bank, having won countless awards over the years including the most prestigious industry award in both 2015 and 2016—the Bank of the Year – Philippines by The Banker.
We’re changing how people bank. From the moment customers enter our branches to their experience online, we make them feel valued and empowered.
Now, with more than 300 branches spanning the country, BetterBanking has become the gold standard in improving the banking lives of millions of Filipinos. But we’re far from done.
In our constant pursuit of excellence and improvement, we create teams that support our business and each other.
The Role
As a Campaign Officer, you will be responsible for supporting and ensuring Acquisition initiatives are tested and operationalized across products and channels. Your role will support and monitor promotional campaigns, process or system improvements, marketing initiatives, and review journeys and communications plans that will help increase the new-to-bank (NTB) count from our identified customer segment.
Your role requires project management skills as well as close and constant coordination with the Analytics team and system support teams to be able to deliver and properly execute initiatives that are data-driven, customer-centric, risk-assessed, and within the defined time frames.
How you’ll contribute
- Analyze assigned campaigns and ensure/understand the alignment of these initiatives with overall business objectives and strategy.
- Supports the team’s needs in executing initiatives that support business objectives.
- Analyze the performance of the initiatives (both quantitative and qualitative) and be able to present these results to stakeholders and Business Heads.
- Determine and understand the root cause or factors affecting performance for each initiative and apply learnings in succeeding runs.
- Gives recommendations to the head if there are encountered issues or concerns.
- End-to-end management and implementation of test and regular acquisition campaigns including overall project management, securing program approvals, doing regular campaign monitoring and analysis, doing market scans, ensuring promo fulfillment, and conduct of the post-program review, among others.
- Detail Oriented: Maps out and tracks all deliverables related to an initiative to ensure proper execution and timely implementation with minimal supervision
- Can handle admin tasks, as assigned
What we’re looking for
- Bachelor’s Degree in any field of study
- With at least 3 years of relevant experience
- Project management and Analytical Skills
- Detail-oriented and organized
- Excellent communication skills
- Ability to adapt and learn quickly
- Strong organizational skills to effectively direct tasks, manage priorities, and navigate through timing/budget constraints of the projects