Step 5: Identify your Brand
Founder’s Club > The Prototype > Define Your Brand
We’re excited to have you here!
Before we continue, tell us more about yourself.
Your Brand Identity
A strong brand is one of the most valuable assets of your business.
It represents what your business is and what it stands for. To make your brand truly powerful, it needs to be portrayed consistently across all the elements of your Business Model Canvas —your game plan.
A brand has many parts built over time.
Prioritize development of elements critical for your value proposition. Consistency is what will help differentiate your dream from the rest and create customers that are loyal to you. If you are unsure how to brand your business, use the Brand Identity Prism concept to help you visualize how you want your brand to be expressed.
Weave your dream into a brand story worth telling. More than just a name and a logo, your brand consists of harmonized elements that identify your business and help shape how you want to be perceived by your customers.
Elements of the Brand Identity Prism
Physique
Tangible qualities of the brand and everything your customer sees such as your logo, style guide, color palette and other visual elements.
Relationship
Voice of your brand and how it engages with your customers. This develops familiarity that meets customer expectations and earns you brand loyalty.
Reflection
Who you want your customers to be. Being specific in describing your ideal customer can help you pivot better to your intended audience.
Personality
Character of the brand that defines what and how you want to communicate to your audience through tone, font choice, design, etc.
Culture
Stems from your brand’s values and principles that shape its behavior. It expresses and communicates your brand’s purpose beyond your product.
Self-image
How your customers see their ideal self or what they aspire to be. Understanding this allows your brand to cater more effectively to your target customers.
Try it yourself!
After completing this exercise, go back to the previous steps and see if you can make yourproduct offering stronger and coherent. Download PPT