Spark that Lightbulb Moment
The Blueprint > Find the Next Big Thing > Spark That Lightbulb Moment
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Inducing the “light-bulb moment” is one of the most challenging things to do. Some give up and accept that they’re “not creative enough” to do so. In reality, creativity is not always a prerequisite to finding the next big thing.
Several ways and angles spark the idea generation process – observe, reflect, and ask. Here is a list of different idea generation strategies to help you get started. If you need more help refining and recalibrating your idea try these different approaches.
Disney Creative Strategy
Walt Disney is famous for dreaming and executing the most imaginative and creative projects of our time. The Disney Creative Strategy or the “Mickey Mouse” approach is a process that bridges the gap between your imagination and reality.
Try it yourself!
If you need a printable version, click here.
Eliminate-Raise-Reduce-Create Grid
Many ideas exist around us –we just need to know how to look. The ERRC Grid of Chan Kim and Renée Mauborgne pushes you to scrutinize and challenge factors surrounding a business idea to unlock new opportunities.
Try it yourself!
If you need a printable version, click here.
Reverse Brainstorming
The human brain is hardwired to think of problems. Reverse Brainstorming is a clever way to structure ideation by leveraging on this human design. Using this approach prompts you to think of challenges rather than focusing on solutions.
Try it yourself!
If you need a printable version, click here.
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