Security Bank Corporation (PSE:SECB) was recognized by premiere finance magazine, Asiamoney at the 2022 Asiamoney Asia Private Banking Awards as the Philippines’ Best for High Net Worth (HNW) Clients.
Asiamoney cited the robust and solid growth of Security Bank’s wealth management business over the past several years, both in terms of assets under management (AUM) and customer base with AUM increasing by 19% and customer base to the 6900th mark in 2021.
Security Bank launched its wealth management suite in 2017 and offers clients a comprehensive and consolidated view of their investment portfolios across various asset classes. This award is the second consecutive recognition in a row of the bank’s HNW Clients’ performance.
“Its performance in 2021 is impressive, given the chaotic global events that unfolded over the course of the year. Neither the US-China trade tensions, Federal Reserve rate hikes in Washington nor the pandemic disruptions of 2020 and 2021 slowed down the bank’s profit strategies,” said Asiamoney.
“As we continue to grow, we continue to invest in what matter to our customers, ensuring their needs are fulfilled and they are satisfied with our services. Clients continue to laud the real-time market information sent through SMS as this ensures that their hard-earned wealth is well taken care of,” says Binky Mirabueno, Wealth Management Head.
To further promote service differentiation, wealth clients were given personalized digital cards that identify them as preferred customers and they are given priority access to premium services and to trading advice. The Bank also innovated its digital platforms to provide high-quality customer experiences that allowed clients to design their portfolios according to their needs and aspirations.
“Service differentiation is a key factor to our continued triumph in being named as Best Bank for High-Net-Worth clients in the Philippines. This recognition is proof that we are on the right track to fulfill our goal of becoming the most-customer centric bank in the Philippines,” says Executive Vice President and Branch Banking Head, Leslie Cham
In growing its client base and AUM, Security Bank’s wealth management business leverages the strengths of the Bank’s core businesses. These include the Bank’s branch network reach and the product offerings from Treasury, the Trust and Asset Management Group, stock brokerage through SB Equities, and investment banking services through SB Capital.