Security Bank Corporation (PSE:SECB) celebrates 70 years of providing BetterBanking services to Philippine corporate, small and medium enterprises (SMEs), and retail consumers.
Established on June 18, 1951, Security Bank Corporation opened its doors as the first private and Filipino-controlled bank of the post-World War II Era. Through the years, the Bank enjoyed unhampered growth through its consistent and unflinching commitment to putting people first— from its employees and customers to the communities it serves.
From its humble beginnings, Security Bank became a pioneer in branch banking, credit card operations, retail, and commercial banking. It was the first bank among peers to have the greatest number of branches in Metro Manila. The Bank also introduced the first credit card franchise in the country, the Diners Club Card, and launched several trust products and services in the market that served as forerunners of today’s pre-need and common-trust plans.
“As we celebrate our 70th anniversary, we look back on the Bank’s successes over the last seven decades that have ultimately paved the way for us to innovate and create more customer-centric offerings tailor-fit to the needs of Filipinos,” says Security Bank President and CEO Sanjiv Vohra. “As we adapt to the new normal, we continue to commit to our promise of BetterBanking service while ensuring our clients’ and employees’ safety and security during this time.”
The BetterBanking promise
To complement its successful wholesale banking business, the Bank extended its reach to the retail banking segment through its “You deserve better” and “BetterBanking” brand campaigns.
“Our Retail Banking Segment, which was rebranded and transformed in 2014 is an important pillar for Security Bank. Just recently, Alpha Southeast Asia awards named Security Bank as the Best Retail Bank for 2021,” says EVP for Retail Banking Segment, Maki Tingson. “We continue to innovate and explore new opportunities, our customers and create compelling value propositions, deliver personalized customer experiences through more efficient engagement channels.
In 2016, Security Bank entered a strategic partnership with MUFG Bank of Japan, bringing global expertise to the local market.
Apart from deposit products, the promise to deliver BetterBanking also extended to the Bank’s wholesale offerings through the DigiBanker cash management system which allows business owners to efficiently manage cash flows and payments on a secure online platform.
Thriving through the years
The Bank’s mission to deliver service excellence has won praise from various global award-giving bodies. In 2016 and 2018, Security Bank was named Bank of the Year by The Asian Banker. Capital Finance Magazine named Security Bank as the Best Digital Bank in 2017 and, in 2019, Asiamoney named Security Bank as the Best Bank for SMEs.
Early this year, financial magazine The Asian Banker recognized Security Bank in a virtual ceremony as the Philippines’ Strongest Bank in 2020 in its recently published Top 500 Strongest Banks Rankings.
According to The Asian Banker, Security Bank “outperformed its peers in the Philippines in profitability with the strongest profit growth, the lowest cost to income ratio and the best non-interest income to total operating income ratio. Its liquidity position was also strengthened. Meanwhile, its asset quality remained relatively sound.”
“2020 was one of the toughest years for many sectors globally, including the banking industry. We take this recognition as an endorsement of Security Bank’s strength to deliver on its BetterBanking promise. As we do our part in cushioning the pandemic’s impact towards the economy, we will continue to fulfill our commitment to enrich lives, empower businesses, and build communities through financial excellence,” says Sanjiv Vohra, President and CEO of Security Bank.
To know more about Security Bank, its 70th anniversary deals and how it’s working to help Filipinos get better, visit www.securitybank.com/70years or its Facebook page at www.facebook.com/SecurityBank.