The Surprising Purchase That Will Grow Your Business
What started out as a small business idea/negosyo to keep you busy during your spare time back in the day has slowly evolved into a solid profit-generating system – great!
Whether it’s a family enterprise or partnership, seeing your business grow is one of the most fulfilling things an entrepreneur can experience. It’s a sign that you’re on the right track and probably headed for bigger things.
But as your start-up gains traction, so does your network of customers. With any luck, news has spread about your business, making the need to reach out to customers higher than it has ever been. Gone are the days when all small businesses needed was a three kilometer radius customer reach. Today, with the help of social media platforms, it’s easy to tap into customers living dozens of miles away from your humble operation.
That being said, here are a few reasons why buying a vehicle is the best thing you can do for your growing business:
Transport and Storage. Obviously, big convenience trucks and vans provide ease of transport and storage capability. Especially if you are in the retail business, you’ve probably found yourself needing to transport products from wholesalers to your store or to customers.
Which brings me to my next point…
Bid Couriers Goodbye. As business owners, how many times has this happened to you? Goods are scheduled to arrive on a certain date and time… then all of a sudden your courier service is nowhere to be found. He then frantically arrives – in true reality TV fashion – minutes before the deadline. You open the package only to find goods damaged in transport or worse, missing items on the list. As you implode on yourself, you can’t help but wonder how things could’ve gone if you had more control of the situation.
Having your own vehicle gives you more influence: since they’re your products, you’ll take greater care and attention in handling them and count that your employees will do the same.
Planning to get a car loan? Check how much you can borrow below:
Free Advertising. Make use of all the blank space on the side of your car, pick-up truck or van. Placing your company logo and branding on the side provides you with unlimited advertisement opportunities that work for your business day and night, all-year round, and anywhere the vehicle is parked.
You can be creative in enticing new customers who need your products or services to get in touch with you; along with your company logo on the side, place your email and social media account addresses on Facebook, Twitter, and Instagram to reach a totally different generation of consumers.
Plus, have you seen the traffic situation in Manila lately? As an entrepreneur, make the most of the opportunity – yes, I’m talking about being stuck in traffic – and place the same branding with proper contact information on the back of your vehicle as well. Chances are, you might pick up a customer or two on the drive home by being stuck in front of them on EDSA.
Set up a mobile shop. As online stores become more and more popular these days, pop-up stores are catching on just as fast. You can participate in open area bazaars or even create your own event straight from the back of your van. Just be sure to generate enough buzz over the week through your social media channels before the big day and secure proper permit to do business in the area you’re in.
Are you more of a service provider? Being in the service trade means you (or your employees) will need your tools with you at all times. Having a vehicle provides you access to tools that allow you to work faster and finish the task with ease increasing the value of your service and growing your business even more.
Make it your office. If having a brick-and-mortar store is too expensive as a start-up entrepreneur, the next best thing is to run your whole business altogether from your vehicle. It costs less than buying or renting a real store, while offering face-to-face engagement for entrepreneurs who value customer interaction than pure online stores.If having a brick-and-mortar store is too expensive as a start-up entrepreneur, the next best thing is to run your whole business altogether from your vehicle. It costs less than buying or renting a real store, while offering face-to-face engagement for entrepreneurs who value customer interaction than pure online stores.
But don’t limit yourself! You can always turn your vehicle into something else. Want to jump in on the food truck craze? Turn your truck or van into a custom mobile restaurant. If your passion is not in food, think about this one: many entrepreneurs convert their vans to clothing stores or offer grooming services for pet lovers. It’s all up to you and how creative you can get with a vehicle as the main platform.
Head over to the Used Cars page to view the list of pre-owned trucks and vans for sale and find the type perfect for your business.